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HP Virtualization Authors: Dana Gardner, Yeshim Deniz, Greg Schulz, Cloud Best Practices Network, Wayne Ariola

Related Topics: HP Virtualization Journal

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Research and Markets: Corporate IT Buying Behavior & Customer Satisfaction Study: Desktops - 4Q14

Research and Markets ( has announced the addition of the "Corporate IT Buying Behavior & Customer Satisfaction Study: Desktops - 4Q14" report to their offering.

The quarterly 'Corporate IT Buying Behavior & Customer Satisfaction Study: Desktops' report rates a total of 24 factors of end customers' experiences to create four indices measuring products themselves, sales, service and loyalty. This report then combines the four indices, creating the Satisfaction Index, which ranks desktop vendors Dell, HP and Lenovo with a total score out of a possible 100 points.

According to this report, HP's higher customer loyalty and sales satisfaction helped it edge out Lenovo to secure the highest desktop customer satisfaction score in 4Q14. While HP and Lenovo customers reported some significantly higher satisfaction than Dell customers, the two vendors' satisfaction scores were similar to one another. Relative to Dell, HP's significant differentiation was in sales-related attributes, particularly purchase price/acquisition cost and delivery time and product availability. Lenovo's scores exceeded Dell's in product and services attributes, with a significant advantage in virtualization, efficiency and scalability.

Our reports and commentary give insights to how firms operate and provide analyses on their business connections among investments, programs, customers and profits. We specialize in in-depth business and financial research of hardware, software, cloud, professional services, telecom and enterprise network vendors, and operators.

Key Topics Covered:

  1. Executive Summary
  2. Key Findings
  3. Desktop Attribute Analysis
  4. Appendix A: Desktop Attribute Analysis: Sales and Setup Satisfaction
  5. Appendix B: Desktop Attribute Analysis: Desktop Hardware Satisfaction
  6. Appendix C: Desktop Attribute Analysis: Service and Support Satisfaction
  7. Appendix D: Firmographics
  8. Appendix E: Analytical Procedures and Survey Instrument
  9. Coverage
  10. About the Publisher

Companies Mentioned

- Dell

- HP

- Lenovo

For more information visit

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